making your brand stand out from the crowd

Who said that event signage needs to be as boring as ‘go this way’ or ‘that’? In a crowded sea of body-hugging lycra and senses on high alert, we have a range of great products and ideas that will make your outdoor event signage pop.

1. Our first tip for making your brand stand out from the crowd, is to be consistent with the use of your brand identity. Keep the fonts, logos, and colours all the same. Don’t be tempted to mix things up. Because once your participants turn up your brand will go from looking same-same and drab, to identifiably fab.

2.Next on the list of things to consider, are the elements. There’s no telling what the weather will deliver on the day, so like a good Scout, make sure you’re prepared!

  • Will your audience be able to find sunscreen easily if it’s a hot one?

  • Is your signage made from wind-proof materials, so you don’t have to apologise to your sponsors because their signs ripped?

  • Will your finishing line still look like a finishing line by the time competitors reach it? Or will it look more like a hurricane just blew through town?

Buying signage products made specifically for the outdoors will ensure everything goes as planned. Sure, sometimes it can be a slightly more expensive option, but you only get one chance to make your event amazing. Hedge your bets, buy quality, and your kit will be in good enough nick to use again at another event.

service ⋅ support ⋅ info

Make it easy for your team to find home base at the big event with clear custom branding. Your sponsors will love it too.

visual ⋅ standout ⋅ fabulous

Use Expandasign giant inflatables to make your brand larger than life and stand out from the crowd for years to come!

3. Go BIG. Be bold and OWN your event. By raising the bar, you’ll be better positioned to attract bigger crowds and better sponsorship. Investors like to see their name and know that others have noticed it as well. Think;

  • Giant inflatable arches that make people say “woah!”

  • Media walls as stage backdrops with your sponsors logos plastered all over it

  • Clusters of items for strong visual impact

about expandasign

We’re a sign company that believes your brand is your most valuable asset. That means we strive to make your brand the best it can be.